MICKoWAR writes"While it may seem like a huge task to start a new website, if you know some tips you will be able to easily get started in your
small business online marketing venture. There are four points that must be considered in order to determine how to get the most from your new website. These things include purpose, content, useability and design.
Purpose
The first thing that you should consider whenever you start a new website is the website's purpose. This is because a personal website will be different from a business one. You also need to consider your goals. All of these considerations will make it easier for you to be able to create relevant content and drive traffic to your website.
Content
Both the written and the visual content will determine whether or not your clients follow through with the desired action. For this reason, it is important to make sure that your content actually appeals to your market. The most difficult place for this is your home page because you only have 10 seconds to draw visitors into the rest of your website. So, you don't want to brag or put lots of information here. Instead, speak to your visitors' needs and wants while taking SEO into consideration.
Useability
Your new website needs to be easy to use, load fast and be interactive too. Otherwise your potential clients will simply move on to your competitors. For this reason, you will want to limit file size and make menus easy to navigate.
Design
Make sure to use a modern, attractive design. It should look professional and remain up-to-date. You also want to have a light colored background with darker colored text. This is where a professional designer will be helpful.
Once you know the importance of these things you will need to decide how to make everything work together for you. Your budget will play an important role here. Regardless of your budget though, you never want to put forth a bad website as this could cause a lot of harm to your business.
Professional web design for
small business online marketing can cost anywhere from a few hundred to a few thousand dollars. There are several factors that must be considered here. However, in order for your website to be successful it will need to constantly be updated. Planning for this will be the key to your small business online marketing success.
