Management : It's Undefined
itsundefined writes"‘It’s Undefined’ is an innovative business concept born of three
friends; Angela, Virginia and Janelle; united by a shared passion and
love for music.
Together, Ange, Virginia and Janelle
recognised that there is a void in the market place for an affordable
service that focuses solely on harnessing and fostering emerging
musical talent. ‘It’s Undefined’ aims to be a support network and
service provider for such artists. The business is broken into the
following sectors, Artist, Tour & Event Management and Public
Relations. These are the vehicle for ‘It’s Undefined’ to celebrate
musical diversity by supporting artists from all walks of life, musical
backgrounds, fields, genres and formats, not limiting our services to
metropolitan centers but also delving into regional and rural areas.
Undefined’ acknowledges this lack of support for emerging artists and
intends to fulfill this need within the artistic community. Music
Management and Public Relations provide the means to draw together the
artistic community and the wider community of the audience. In
particular providing emerging acts with the option to adopt only the PR
service without a management contract allows artists with a small
budget to establish a public identity without exorbitant cost.
The services provided by ‘It’s Undefined’ ultimately aim to help artists professionally mould and manage their careers.
Our services include, but are not limited to;
‘It’s Undefined’ intend to cater their services
(PR & Managerial alike), to suit the individual budgets for such
artists. Contractual terms and conditions will always be customised
individually so that they agreeable and suitable to each artist/act and
lock in duration terms and periods will never be standard and across
the board, but also interchangeable. The artist is paramount and ‘It's
Undefined’ seeks to work with emerging artists, never against them.
‘It's Undefined’ respects that the identity of artists is fluid, not
defined but precious. ‘It's Undefined’ values the natural growth of
musical identity and creative innovation. To compliment innovation in
music ‘It's Undefined’ is driven to innovate the relationship between
artists and management and customise a service for each artist.
- short and long term publicity campaigns
- developing a media/press kit
- album launches
- tour management & tour planning
- short & long term management
- professional development
- print media promotion
- radio promotion
- .. promotion
- audience development and work shopping
music industry education (explanations & guidance on the importance
of key elements like risk management, entertainers public liability,
contracts, record deals, distribution, copyright and providing contacts
to professional organisations like APRA & PPCA, so that
artists/acts may forge their careers professionally and with legal
MANAGEMENT‘It’s Undefined’ realises that emerging artists rarely have
the starting capital to be able to afford these services. Such artists
are then forced to self manage and self promote, but in doing this are
pressed for the time and effort it takes to juggle composing, recording
and performing with booking gigs, contacting and promoting themselves
to media outlets. What’s more they often lack the practical experience
and industry know how that’s required, when dealing with radio, print
and internet promotion, let alone the legal aspects like copyright and
contractual issues. Our intention is to combat this scenario and offer
a practical and beneficial remedy.
intention is to offer affordable artist management and tailored PR
services, to be catered to the specific needs of emerging artists. The
idea is not to have these benefits exclusive to a managerial contract,
but to offer them both as individual products.
MANAGEMENTFuelled by a passion and love of what we do, ‘It’s Undefined’
intends to organise and promote events of a high quality and caliber,
to always strive for excellence, precision and originality. ‘It’s
Undefined’ also has strong ties with remote Australia and sees the
benefit of operating events and tours outside the confines of a post
code. It is essential to the spirit of ‘It’s Undefined’ to create
opportunities for artists in remote areas and help them to generate
interest within their own geographic location and beyond. Conversely,
to encourage emerging artists within metropolitan areas to explore
audiences in rural communities helps to establish not only
entertainment for people in isolated areas, but an exchange of ideas
between artists of different geographical location.
& DEVELOPMENT SKILLS‘It’s Undefined’ wishes to fulfill the needs of
these musicians by helping them establish not only sustainable careers
but also help them to develop the skills to approach the commercial
aspect of their careers with competence, integrity and accountability.
To provide them with an affordable and specific tailored
service/package that suits them and their budget. One major component
of ‘It’s Undefined’ is the recognition that emerging artists don’t
always want a full time manager but just need the coaching and tuition
to learn to do it themselves. Through establishing networking skills
and support for each artist the project will establish sustainable and
viable careers and the support base to confidently self manage.
‘It’s Undefined’ exists, functions, operates and strives for the following visions, values and mission:
Definitions create limitations; conversely that which is undefined is inexhaustible, infinite, inspiring.
Inexhaustible; to be an inexhaustible force in the generation of significant & long standing development for emerging talent
to acknowledge the boundaries to infinite potential and then bridge
them, not to be intimidated by tradition and always defy the
perceptions that halt innovation
to organise events and promote artists that inspire. Refusing to limit
what is inspiration by embracing equality for all peoples despite
social, economic, racial or cultural statuses, exposing all peoples to
that which inspires creativity, constructivism and diversityIF YOU ARE INTERESTED IN ANY OF OUR SERVICES OR JUST WANT TO DROP US A LINE WITH FEEDBACK OR QUESTIONS PLEASE CONTACT US ON